在线世界中的零售成功：如何在亚马逊时代竞争并获胜（有声读物）

2020 (2019) | English | B08PNM1B83 | MP3 128 kbps | 5 hours and 42 minutes | 314 MB

With all the technological and economic shifts leading to significant change in the world of retailing, it's important to understand what really works - as well as what really doesn't - in the current retail selling environment. Surviving and thriving in this market means not just meeting, but exceeding, customer expectations. In this book, you learn what makes that possible: a nurturing relationship...combined with a tested, repeatable, zero-pressure sales process.

Even in the face of revolutionary changes facing owners of small and mid-sized retail shops, what remains constant is the need for direct, personal interaction with a customer who needs help. That help comes most powerfully in the form of nurturing, real-time, in-person support for buyers who are facing a problem they haven't yet solved...or who need in-person guidance in creating a successful outcome on an important purchase. For these customers, face-to-face interactions still matter.

Getting nurturing support from a real, live human being is part of how our species is wired. It is one of the main reasons face-to-face retail continues to be a part of the shopping landscape, and can never be fully replaced with a 100% online experience. Retail Success in an Online World shows how to harness this basic human need, so you can compete, and win, in the Amazon era.

2020（2019）|英语| B08PNM1B83 | MP3 128 kbps | 5小时42分钟| 314 MB随着所有技术和经济变革导致零售业发生重大变化，了解在当前零售销售环境中哪些真正有效，哪些真正无效非常重要。在这个市场中生存和繁荣不仅意味着满足，而且意味着超越客户的期望。在这本书中，你将了解是什么让这成为可能：一种养育关系。。。结合经过测试、可重复、零压力的销售流程。 即使面对中小型零售店老板面临的革命性变化，与需要帮助的客户进行直接、个人互动的需求仍然是不变的。这种帮助最有力的形式是为面临尚未解决问题的买家提供培养、实时、面对面的支持。。。或者需要亲自指导才能在重要购买中取得成功的人。对于这些客户来说，面对面的互动仍然很重要。 从一个真实的、活生生的人那里获得养育支持是我们物种的一部分。这是面对面零售仍然是购物格局的一部分的主要原因之一，并且永远无法完全被100%的在线体验所取代。在线世界中的零售成功展示了如何利用这种基本的人类需求，这样你就可以在亚马逊时代竞争并获胜。

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