如何有效定价：管理者和企业家指南（有声读物）

2020 (2017) | English | B08TZVRX35 | MP3 320 kbps | 6 hours and 27 minutes | 887 MB

Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology. The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor - costs, customer value, reference prices, and the value proposition - and how they work together, the importance of price execution, and how to evaluate the success of pricing decisions. You will also be introduced to a set of useful and straightforward tools to implement the value pricing framework, and study many examples and company case studies that illustrate its nuances. The purpose of How to Price Effectively: A Guide for Managers and Entrepreneurs is to provide you with a comprehensive, practical guide to making, executing, and evaluating pricing decisions.

2020（2017）|英语| B08TZVRX35 | MP3 320 kbps | 6小时27分钟| 887 MB定价决策是管理者可以做出的最重要、最有影响力的商业决策之一。如何有效定价：管理者和企业家指南介绍了价值定价框架，这是一种结构化、多功能和全面的方法，用于制定和执行良好的定价决策。该框架汇集了学术研究期刊的最新思想、领先定价专家的最佳实践以及医疗决策、消费者行为和组织心理学等其他领域的想法。这本书讨论了什么是好的定价决策，在做出定价决策时应该考虑哪些因素，每个因素所扮演的角色——成本、客户价值、参考价格和价值主张——以及它们是如何协同工作的，价格执行的重要性，以及如何评估定价决策的成功。您还将了解一套有用且简单的工具来实施价值定价框架，并研究许多例子和公司案例研究，以说明其细微差别。《如何有效定价：管理者和企业家指南》的目的是为您提供一个全面、实用的定价决策制定、执行和评估指南。

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