定价人的自白：价格如何影响一切（有声读物）

2020 (2015) | English | B08TZPRKVY | MP3 320 kbps | 10 hours and 21 minutes | 1.38 GB

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.

The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business.

It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it.

In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more - as a consumer or as a business person. You will never look at pricing the same way again.

2020（2015）|英语| B08TZPRKVY | MP3 320 kbps | 10小时21分钟| 1.38 GB世界上最重要的定价策略专家展示了这个神秘的过程是如何运作的，以及如何通过为公司和客户定价来实现价值最大化。 在各行各业，我们不断地决定某事是否值得我们花钱或花时间，或者试图说服别人放弃他们的钱或时间。价格是价值和金钱相遇的地方。从最新电子产品的全球发布，到石油期货令人困惑的波动，再到廉价商店的降价，价格是我们日常生活中最强大、最普遍的经济力量，也是最不被理解的经济力量之一。 成功定价的秘诀往往听起来像是一杯异国情调的鸡尾酒，其中心理学、经济学、战略、工具和激励措施各占一半，通常只需要足够的数学来让味道变酸。这导致管理者用直觉和经验法则来淡化饮料，或者忽略他们不舒服的部分。虽然这使得饮料更甜，但它往往缺乏对客户或业务产生影响的冲击力。 然而，正如赫尔曼·西蒙通过四十年来在战壕和幕后收集的数十个故事所说明的那样，事情不一定是这样的。西蒙是一位世界知名的定价演讲者，也是《财富》500强企业高管值得信赖的顾问，他的一生经历将他从农村农贸市场带到了杰出的学术生涯，再到作为企业家和管理顾问的漫长的第二职业，为世界各地的大小公司服务。在此过程中，他向诺贝尔奖获得者和领先的管理大师学习，并帮助无数经理和高管将定价作为创造新市场、发展业务和获得持续竞争优势的一种方式。他还学到了一些关于价值、人们如何看待价值以及人们如何从中获利的深刻个人教训。 在这个引人入胜且实用的叙述中，Simon在定价鸡尾酒中没有遗漏任何内容，但仍然让它顺利进行，让你想学习更多，做更多——无论是作为消费者还是作为商人。你再也不会以同样的方式看待价格了。

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