HBR商业案例构建指南：HBR指南系列（有声读物）

2022 (2015) | English | B0BM3MXC8P | MP3 192 kbps | 2 hours and 57 minutes | 243 MB

Get your idea off the ground.

You've got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching.

The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: spell out the business need for your idea; align your case with strategic goals; build the right team to shape and test your idea; calculate the return on investment; analyze risks and opportunities; and present your case to stakeholders.

2022（2015）|英语| B0BM3MXC8P | MP3 192 kbps | 2小时57分钟| 243 MB 把你的想法付诸实践。 你有一个可以增加收入或提高生产力的好主意，但你如何获得实现它所需的支持呢？通过构建一个商业案例，清楚地展示你的想法的价值。这并不总是那么容易：也许你不确定你的利益相关者会信任什么样的数据。或者，你可能被数字运算吓倒了。 由项目管理专家Raymond Sheen撰写的《HBR商业案例构建指南》为您提供了构建强有力案例所需的指导和工具。你将学习如何：阐明你的想法的业务需求；使你的案例与战略目标保持一致；组建合适的团队来塑造和测试你的想法；计算投资回报率；分析风险和机遇；并向利益相关者陈述你的案例。

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