硬照： masculinity、观视者和当代消费主义

English | 1996 | ISBN: 9781003579878 | 252 pages | True PDF | 34.24 MB

Hard Looks is a fascinating examination of the new masculine imagery that has developed in relation to popular consumption over the last decade. the author skilfully investigates the development of this 'new man' imagery and its relationship to contemporary formations of masculinity and masculine culture. Focusing on the emergence in the mid-1980s of a wide range of new representations of masculinity in the retail, advertising and publishing industries, the author analyses the practices and derives used to underpin the production and circulation of this imagery. The author traces the novelty of these commercially produced representations and analyses their role in producing a space for an ambivalent masculine sexual identity. Drawing strongly on contemporary cultural theory, Hard Looks combines stimulating theoretical debates on representation and cultural identity with authoritative empirical research on the media and retail industries. This lively and innovative study will prove essential reading for sociologists interested in the study of men and masculinities and students of culture, media and gender studies.

《Hard Looks》是一部对过去十年中与流行消费相关的新男性形象发展进行 fascinating 检视的作品。作者巧妙地探讨了这一“新男人”形象的发展及其与当代男性身份和男权文化的联系。文章着重关注的是在1980年代中期，零售业、广告业和出版业中出现的广泛性男性形象呈现，并分析支撑这些形象生产与流通的实践和策略。作者追溯了这些商业生产的代表性形式的新颖之处，并分析它们如何塑造了一种含混的男性性身份的空间。Hard Looks 强调了当代文化理论，将刺激性的关于表征和文化身份的理论辩论与媒体和零售业的权威实证研究结合在一起。这部生动且创新的研究将对那些对男性及男性化社会学感兴趣的社会学家以及文化、媒体和性别研究的学生来说，都是不可或缺的重要读物。

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